How That Became an Online Fashion Store
Years passed. We started buying our own clothes, and Mom still had opinions.
“Why is everything beige?”
“Where is the character?”
“This outfit does not say anything about you.”
We eventually noticed that every time we shopped, we asked ourselves one question.
Would Mom let this stay in the closet?
That question slowly became the foundation of this store. We wanted to create an online fashion store with pieces she would actually approve of.